Ready to maximize your owned media?

Be certain with Sonder.

Sonder, the independent authority on owned media, helps organizations build the structure, consistency and accountability they need to commercialize their assets with certainty.

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Discover AI-powered media optimization.

OUR SOLUTIONS

Transforming owned media from cost center to revenue engine

With over $12B in verified value delivered across 500+ media formats, Sonder gives you certainty in the value and the potential of your owned channels, eliminating hesitation and accelerating growth. Our expertise and AI-powered tools drive faster decisions and better results.

Audit & valuation

Discover what your owned media is truly worth. Our industry-standard valuation methodology identifies high-value opportunities and gives you an accurate, data-backed valuation of your owned media network.

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Rate card benchmarking & verification

Maintain rate integrity with independent verification. Our proprietary Owned Media Index (OMX) benchmarks your rates against billions in verified media value, making your pricing immediately credible, defensible and optimized for revenue.

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Management & delivery

Replace spreadsheets with structure. Our intuitive Media Management Software (MMS) gives you the visibility to live up to partner commitments while maximizing value across your media ecosystem.

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Consulting & enablement

Transform potential into performance with expert guidance. Our strategists build your roadmap from concept to commercialization, align stakeholders across departments and transfer the knowledge your team needs to operate with confidence and authority.

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Trusted by global leaders

From American Express to Virgin Airlines, 7-Eleven to Mastercard, leading brands trust Sonder to transform their owned media into high-performing commercialization.

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Amex Travel & Lifestyle Services unlock the hidden value of owned media

Amex Travel & Lifestyle Services

Amex Travel & Lifestyle Services unlock the hidden value of owned media
American Express USA have a wealth of media channels available to partners. The Travel and Lifestyle Services (TLS) division offers highly targeted media placements that engage with high value cardmembers. The problem was they had no way to put an accurate value on the media they were giving to partners.  Sonder was commissioned to conduct…
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Media evaluation helps Amex Offers unlock over $1BN in value

Amex

Media evaluation helps Amex Offers unlock over $1BN in value
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How Virgin unlocked the power of their data to increase revenue from owned media assets

Virgin

How Virgin unlocked the power of their data to increase revenue from owned media assets
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7-Eleven establish retail media network

7-Eleven

7-Eleven establish retail media network
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Bring certainty to your owned and operated channels

You already possess valuable audience touchpoints. What's missing is the certainty to leverage them at scale, transforming underleveraged owned media channels into measurable revenue and partner success.

Transform existing assets to 90% profit margins

While the core business may operate on thin margins, your owned media network delivers exceptional profitability with minimal additional investment. Sonder's solutions help you capture this value immediately.

Build trust through reliable, measurable performance

Partners demand certainty before they invest. Sonder's verification transforms skepticism into confidence, accelerating deals and unlocking market-fit rates through independently verified media value.

Create alignment on owned media across your organization

End the interdepartmental debates that delay execution. Sonder’s MMS creates alignment between marketing, finance and commercial teams with shared data and clear accountability for results.

WHY SONDER

What are you looking to do with your owned media?  

Understand the opportunity 

Uncertainty in owned media value can stall growth and cost millions. Sonder's industry-standard valuation process eliminates the information gaps that prevent you from capturing your owned media's full potential. Our proprietary, data-backed valuation audit gives you the insights to move faster, perform smarter, and unlock extraordinary value from assets you already own. We don't just show you what's possible, we give you the certainty to make it happen.

Improve confidence in rates

Stop leaving revenue on the table because of rate uncertainty. Our research reveals that most businesses undervalue their owned media by at least 14%, while 60% of companies lack proper rate cards. Sonder's verification service is benchmarked on a $12B rate pool with over 2,500 CPMs, eliminating rate card discourse and partner skepticism by providing validated, market-fit pricing that accelerates negotiations.

Optimize media management  

Replace operational uncertainty with systematic excellence. Sonder's Media Management System eliminates the information gaps that create bottlenecks, transforming manual processes into automated workflows that ensure 100% compliance and accelerate execution. Sonder clients report 47% faster campaign execution and significantly higher partner satisfaction rates.

Build go-to-market strategies

Sonder's strategic guidance eliminates the uncertainty that slows market entry. Our cross-industry expertise reveals commercialization models that work, partner strategies that accelerate growth and operational frameworks that ensure sustainable success. Whether you're launching your first retail media network or looking to leverage media value indirectly, our data-backed insights eliminate trial-and-error approaches, helping you move from concept to revenue-generating reality.

$12 billion 

Sonder has unlocked over $12B in owned media value 

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$48 million

Average incremental annual revenue realized from optimizing owned media with Sonder. 

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Explore our solutions

What is Owned Media?

Owned media is any customer touchpoint or asset you control that attracts an audience. Your stores, websites, apps, email lists, social channels, in-store screens, magazines and catalogs aren’t just communication tools, they’re valuable media assets with real commercial potential. These channels can become powerful revenue generators through strategic partnerships with brands.

When retailers monetize their owned media assets by selling advertising space to partners, it’s called retail media. But the opportunity extends far beyond retail, any organization with owned channels and an audience can unlock this high-margin revenue stream.

The key is understanding what you have, what it’s worth, and how to leverage it strategically. 
That’s where certainty becomes your competitive advantage.

The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.

Anthony Tidy

UK Marketing Director, Global Merchant and Network Services, American Express

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Anthony Tidy

2025 owned media report

Get the definitive industry analysis of owned and retail media monetization across 22 countries and 10 industry sectors. This comprehensive report reveals key trends, market size and untapped opportunities.

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Get started with Sonder

Sonder delivers the expertise, technology and data-backed insights you need to transform owned media potential into measurable performance. Get in touch or request a demo of our Media Management Software now, and move your owned media strategy forward with certainty.

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