Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.
Why Sonder
See with clarity.
Act with certainty.
Sonder gives you the objective insight and purpose-built tools to move faster, align your teams and unlock the full value of your owned media. Built by media experts, we’re the independent partner trusted by global brands to bring rigor to owned media, no noise, no guesswork, just the confidence to lead.
CAPTURE MORE REVENUE
Unlock millions in missed media value
With Sonder, media owners can move from “we think” to “we know.” We help you identify, price and validate the true commercial value of your owned media, from digital signage to loyalty channels. Our proprietary valuation technology and OMX benchmarks eliminate guesswork, so your revenue opportunities don’t just get noticed, they get realized.
ALIGN INTERNAL TEAMS
From silos to synchronicity
Alignment shouldn’t be the bottleneck. Sonder provides the framework and validation your teams need to get on the same page. With everyone working from consistent metrics and goals, execution becomes streamlined, scalable and significantly more efficient.
We’ve helped global companies unlock $12B+ in owned media value
See certainty in action
From American Express to Virgin Airlines, 7-Eleven to Mastercard, leading brands trust Sonder to transform their owned media into high-performing commercialization.
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