Case Studies

Certainty transforms good results into extraordinary outcomes.

See how leading organizations across retail, finance, travel, and more have transformed their owned media into powerful growth engines. Our clients generate an average of $48 million in annual incremental revenue while achieving 90% profit margins—turning undervalued assets into their highest-performing business channel.

How Virgin unlocked the power of their data to increase revenue from owned media assets

Sonder were engaged by Virgin to use Virgin’s own data to create a more attractive owned media proposition for partner brands. Augmenting 2nd and 3rd party data sources Virgin moved from offering ”Reach” to offering partners their own specific audiences. Customer data now dictates compelling media solutions to partner brands. It also ensures the customer...

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British Airways elevates media offering using loyalty data

IAG (International Airlines Group) owner of British Airways and the Avios loyalty program, had different levels of development across their various airline media offerings and wanted to level-set the targets, rates and operations. Sonder provided a comprehensive audit and valuation across British Airways, Vueling, Aer Lingus and Iberia airlines, then ensured rate integrity and harmonization...

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KFC improved negotiation outcomes with partners by unlocking owned media

KFC sought to leverage the value of the owned media they had previously been giving away to partners and suppliers. Sonders forensic audit assigned a value to all of KFC’s owned media assets including physical & digital. The audit and valuation were instrumental in assessing the true worth of the owned media given to partner...

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Harrods benchmark rates, attract non-endemic brands

Harrods Media was a pioneer in retail media two decades before the term existed. They came to Sonder to benchmark their rates with a view to ensuring they were maximising revenue. Sonder conducted a benchmarking analysis using our $12B rate pool with over 2,500 CPMs and provided Harrods with guidance on where their media rates...

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Amex Travel & Lifestyle Services unlock the hidden value of owned media

American Express USA have a wealth of media channels available to partners. The Travel and Lifestyle Services (TLS) division offers highly targeted media placements that engage with high value cardmembers. The problem was they had no way to put an accurate value on the media they were giving to partners. Sonder was commissioned to conduct...

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Shell maximises retail media value

Shell service stations have been monetized through media for decades on the forecourt and at fuel pumps. What was missing was the instore media being used by brands at the point of sale. Sonder completed an audit of the Shell instore media to establish all viable media channels and assert a benchmarked rate based on...

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7-Eleven establish retail media network

At the beginning of 7-Eleven’s retail media journey, they had no understanding of their full commercial opportunity, expressed uncertainty around rates, and utilized manual procedures for media operations. Sonder audited, valued and unlocked the 7-Eleven media network. We supplied rates, campaign management and analytics via the MMS. An independent, verified view of commercial potential and...

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Uncovering the hidden value of Mastercard’s offers program

Across the APAC region, Mastercard manage a comprehensive offers program to support merchant offers and promote exclusive benefits to cardmembers. To help attract both a higher volume and value of offers from merchants, Mastercard commissioned Sonder to conduct an audit and valuation of their media network. The valuation covered 10 countries in the APAC region...

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