Your source for owned media insight

2025 Owned Media Global Market Report

We have witnessed the global retail media sector go from nothing to $150 billion in close to 5 years. Now we are seeing major global players in non-retail sectors like Chase Bank, United Airlines, PayPal, telco EE, Marriott and 7-Eleven all emerging with owned media networks. We expect to see similar levels of growth in...

FY’24 Owned Media Market Report & Ranking

Owned media leverage goes mainstream This year’s report finds marketers’ understanding of the owned media opportunity is much clearer than it was a year ago. The conversation has transitioned away from focusing exclusively on the Grocery & Liquor sector, to include department stores, banks and pure-play digital businesses. In such a dynamic marketplace, we wanted...

FY’23 Owned Media Market Report & Ranking

FY’23 Owned Media Market Report & Ranking For the first time, Australia has finally got a comprehensive read on the owned media sector in its entirety, across these 9 categories: ●  Retail aggregators●  Grocery and liquor●  Telcos ●  Petrol & Convenience●  Finance●  Travel ●  Shopping centres●  Education●  Utilities The report shows that owned media is worth $3.9Bn in commercial potential and whilst Grocery & Liquor retail...

Infographic: Media value unpacked

Myer and Virgin executives discuss maximizing their assets

The inside-out communication model

Cheatsheet: Quick wins to boost your owned media impact

Guide: How to maximize your assets