The triple win of understanding media value

The triple win of understanding media value

NRMA Group and its loyalty programme NRMA Blue, support many partners through their owned media ecosystem but were often giving away that media support. They recognised the value in their membership base and engaged Sonder to quantify the media value and help leverage it in partner deals.

By subscribing to Sonder MMS, our media management software, NRMA are now able to take advantage of a triple win:

1. Customers get tailored offers through relevant, targeted campaigns
2. Partners are clear on the value they are receiving
3. NRMA leverage tens of millions of dollars in owned media value

The NRMA is one of Australia’s largest mutual organisations, providing a range of services for 2.6million Members and the community from roadside assistance to a diverse range of motoring, travel and lifestyle benefits. With a growing number of group businesses and partners, we engaged with Sonder to help us quantify the value of our owned media channels and outline leverage opportunities. We have since taken advantage of those opportunities via Sonder MMS, their media management software, which ensures the whole business understands our media value and allows us to plan, manage and report the media value we provide. The business impact of this work has been significant.

Lauren Bolling

Senior Manager Customer Marketing

nrma

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