Commonwealth Bank were embarking on an ambitious plan to monetise their digital screen network in addition to their Brighter Magazine and other digital media channels. With an outsourced sales team, Commonwealth Bank needed a way to manage a complex screen network and maintain transparency with the sales team.
With hundreds of attributes tagged to their branches and screens, Commonwealth Bank needed a software solution to plan and manage their digital screens. Sonders MMS was customised to empower the sales team to provide a sophisticated screens solution to advertisers.
Sonder customised the media inventory selection and targeting solution to maximize fill-rates, yield and audience-centric targeting. This highly sophisticated solution represents best in market targeting against the paid media industry.
