At the beginning of 7-Eleven’s retail media journey, they had no understanding of their full commercial opportunity, expressed uncertainty around rates, and utilized manual procedures for media operations.
Sonder audited, valued and unlocked the 7-Eleven media network. We supplied rates, campaign management and analytics via the MMS.
An independent, verified view of commercial potential and an MMS ratecard provided certainty to the commitments and campaigns 7-Eleven run for suppliers. The Sonder MMS delivered immediate impact with measurable incremental revenue growth.
