IAG (International Airlines Group) owner of British Airways and the Avios loyalty program, had different levels of development across their various airline media offerings and wanted to level-set the targets, rates and operations.
Sonder provided a comprehensive audit and valuation across British Airways, Vueling, Aer Lingus and Iberia airlines, then ensured rate integrity and harmonization across the group. Avios frequent flyer data was utilized to add value to rates.
IAG were able to go to market with independently verified rates and have absolute confidence in the value of their media offering.
