Discover what your owned media is truly worth with our industry-standard methodology and data backed valuations.
Replace spreadsheets with our AI-powered Media Management System (MMS) for maximum visibility and control.
Benchmark your rates against billions in verified media value for credible, defensible pricing.
Build your commercialization roadmap with expert guidance, stakeholder alignment and knowledge transfer.
Harrods Media was a pioneer in retail media two decades before the term existed. They came to Sonder to benchmark their rates with a view to ensuring they were maximising revenue.
Sonder conducted a benchmarking analysis using our $12B rate pool with over 2,500 CPMs and provided Harrods with guidance on where their media rates sat within the market.
Harrods Media could then go to market with certainty around their rates and confidently justify any increases.
“The rate benchmarking work we did with Sonder really gave the team confidence when speaking to suppliers and was a big part of our push to attract non-endemic brands to Harrods Media, which grew to represent about 25% of our revenue”
Guy Cheston
Partnerships Director, Harrods Media
