Destinations NSW is a state government agency responsible for promoting and growing tourism and events within the state. They create major events to attract people to visit the state. These events often rely on commercial partners to help fund them. The issue was that the value of the partnerships was unverified and media was often being given away.
Sonder developed a detailed ratecard using our benchmark analysis methodology and our $12B rate pool with over 2,500 CPMs . The ratecard was deployed in our Media Management Software.
Destinations NSW has been able to accurately represent the full media value of their events to partners and increase the revenue and transparency relating to event partnerships.
