Baby Bunting is a specialist retailer of baby products. The audience they capture is both unique and a powerful commercial segment. Baby Bunting wanted to understand the size of the prize of their media before embarking on the creation of a retail media network.
Sonder conducted a full audit of the Baby Bunting media network, uncovering all media formats and asserting a value for every channel. This report highlighted opportunities to grow each channel and identified where the value of their media was in the network.
Using the report findings Baby Bunting were able to make strategic decisions with certainty. With a clear roadmap of what’s required to bring to market a best-in-class retail media solution.
