The AO (Australian Open) is one of the largest tennis tournaments in the world with over 1M fans attending the event over 2 weeks. The AO has a large retail and brand experience precinct but realised they were undervaluing some of their media assets.
By partnering with Sonder, the AO were able to secure an independent valuation of some key retail media assets and go to market with certainty in the value.
The AO has over 37 brand partners providing memorable experiences to tennis fans and they are reaping the rewards from their media valuation.
