Heinemann Duty Free own and operate significant retail stores in major airports around the world. These retail stores have extremely high foot-traffic and impactful media assets. Heinemann needed to understand the value of the media assets to ensure they were charging for them appropriately.
Sonder conducted a media asset valuation to quantify the audience impacts and media value for the main signage points. This benchmark enabled Heinemann to re-evaluate the media rates on the various signage options offered to partners.
Duty Free shopping is a high value retail media opportunity and has long been leveraged by brands. Using the Sonder valuation, Heinemann can be certain of the full value attributed to their media assets.
