Autobarn is a specialist retailer of automotive parts. Having never charged for media to trade partners, they recognised the opportunity to create a retail media network that could be monetized.
To establish a credible rate card for media, Sonder conducted a complete audit of the media channels available and, using our $12Bn rate pool, calculated the market rate for every media format available. The rate card allows Autobarn to operationalise their retail media network and provide strategic solutions to trade partner objectives.
The ratecard has been deployed in the Sonder MMS to ensure accuracy, speed and professionalism from Autobarn when taking media solutions trade partners.
