The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.
Audit & Valuation
What’s your owned media worth?
Be certain with a Sonder audit & valuation.
Our data-backed valuation eliminates guesswork and assumptions to provide a foundation for confidently leveraging owned media.
How does an owned media valuation work?
Every audience touchpoint represents potential media value, but most organizations are capturing less than half of the possible value. Sonder’s independent valuation methodology is based on a proprietary $12B owned media value pool to calculate accurate, bottom-up value based on factors such as category, brand position, environment, audience size/profile, performance, seasonality and targeting capabilities.
Owned media Valuation: Go from guessing to knowing
Without a reliable valuation on-hand, you’re making high-stakes decisions on assumptions, and missing out on opportunities you may not have recognized. Our independent assessment helps you maximize the value of your existing assets and provide certainty on the future commercial potential of your media.
Your media is worth more than you think
Most organizations undervalue their owned media by at least 14%. Knowing your true value helps you shine a light on multiple new revenue opportunities.
Grow partner investment and confidence
Partners feel more certain of their investment when it’s backed by an independent valuation. Enter into negotiations with data-backed certainty in your media value.
Internal alignment on media
Bring finance, marketing and operations teams into harmony around a single source of truth. Skip the departmental discourse and focus on driving growth.
VALUATION STORY
Media valuation helps Amex Offers unlock over $1B in value
American Express needed to attract higher-value merchant offers but lacked certainty about their media network’s worth. Sonder’s independent valuation cut the guesswork, enabling data-backed valuations that empowered confident merchant negotiations and transformed their offers program into a growth engine.
Trusted by global leaders
From American Express to Virgin Airlines, 7-Eleven to Mastercard, leading brands trust Sonder to transform their owned media into high-performing commercialization.
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