High-growth loyalty business Cashrewards wanted to understand the value of their owned media network and formulate the foundation blocks of their retail media business Circuit. Sonder were engaged to provide a valuation and a ratecard followed by strategic counsel on how to go to market.
By immersing ourselves into their business, collaborating on their ambition and exploring multiple retail media leverage scenarios, Sonder guided Cashrewards on the required media solutions expected from potential advertisers.
Our RatecardPRO software enables Cashrewards to access and customise digital media rates and calculate multi-media campaign value. We provided industry-benchmarked premiums for targeting, seasonality and paid media management. With our help they could launch with confidence.
