Flight Centre wanted to understand the value of their media network and then unlock the value by creating accurate media campaigns for partners.
Sonder started with a full audit and valuation of the media network to ensure all channels were captured and valued with certainty. A ratecard was then developed and deployed in the Sonder MMS.
The valuation surfaced multiple growth opportunities for Flight Centre to grow their media network. Using the MMS, Flight Centre are now able to quickly and accurately develop media solutions for their partners.
