MECCA beautify their media offering

MECCA beautify their media offering

Beauty retailer Mecca has a phenomenally powerful relationship with their partners. However, they had two pain points: 

  1. No knowledge of the actual media value given to partners 
  1. No way of tracking, optimising and reporting partner value 

Sonder MMS showcases partner value and allowes Merchandise & Marketing teams to align on partner campaign priorities and deliver accurate media solutions and post campaign reports. 

A fully calibrated owned media network housed within the Sonder MMS enables the MECCA team to quickly and accurately create campaigns with channel, audience and dollar values assigned. 

“At Mecca we take our brand partnerships extremely seriously and collaborate continuously to promote these brands. The primary channels we use are owned media channels and Sonder helped us audit, value and quantify the contribution of these channels in our marketing. Their work really opened our eyes to value of the Mecca owned media network.”

Sam Bain

Chief Customer and Transformation Officer

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