Discover what your owned media is truly worth with our industry-standard methodology and data backed valuations.
Replace spreadsheets with our AI-powered Media Management System (MMS) for maximum visibility and control.
Benchmark your rates against billions in verified media value for credible, defensible pricing.
Build your commercialization roadmap with expert guidance, stakeholder alignment and knowledge transfer.
Metcash IGA needed to create a business case that framed the owned media revenue growth potential before committing capex.
Following an audit of Metcash IGA’s owned media, Sonder created a 3 year commercial model to provide a multi-horizon plan for commercial growth.
Metcash IGA’s business case was approved and capex invested to build out their owned media ecosystem and sales offering.
The Sonder modelling demonstrated a 3 year revenue upside of over $20m incremental.
Sonder's work with IGA highlighted the potential of the media we were providing to vendors. They gave us a clear view of the hidden value in the business and provided a roadmap to improve our solutions to vendors. The level of detail and rigour Sonder provided gave us greater confidence in the value of our media assets.
Tracy Wilson
General Manager, Marketing, Metcash IGA
