The NRMA is one of Australia’s largest mutual organisations, providing a range of services for 2.6 million members and the community from roadside assistance to a diverse range of motoring, travel and lifestyle benefits. With a growing number of group businesses and partners, we engaged with Sonder to help us quantify the value of our owned media channels and outline leverage opportunities. We have since taken advantage of those opportunities via Sonder MMS, their media management software, which ensures the whole business understands our media value and allows us to plan, manage and report the media value we provide. The business impact of this work has been significant.