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Sonder lead Drum discussion on Retail Media hype

Sonder lead Drum discussion on Retail Media hype

Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior? This article first appeared on marketing website The Drum here For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the weight of adland’s expectations. Two-thirds of top marketers say that retail...

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Sonder help launch CommBank Connect

Sonder help launch CommBank Connect

Jo Boundy opens the vault on retail media offering Commbank Connect This article first appeared on marketing website B&T here Following the soft launch last October of CommBank’s retail media offering CommBank Connect, Australia’s most valuable brand invited some of Australia’s other big brands and media industry hot shots for a celebration of its successful...

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Are you funding another brand’s marketing?

Are you funding another brand’s marketing?

By Jonathan Hopkins, Founding Partner, SonderThis article first appeared on marketing website Mi-3 here Businesses are subsidising their partners’ marketing by giving away valuable owned media space and customer connections. Time to flip the model: Stop giving away value and turn your media assets into a growth engine, says Sonder’s Jonathan Hopkins. Across many organisations, media...

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Flight Centre seizes owned opportunity

Flight Centre seizes owned opportunity

Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth. Daunting. But Henderson knew that Fight Centre’s 60 million annual unique online visitors, broad...

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50 top marketers’ viewpoint

50 top marketers’ viewpoint

Money on the table: 50 top marketers on where owned media goes next This article was originally published by Mi-3 Blue chip brands are moving to monetise owned media with fresh data from 50 senior marketers across 40 companies signalling a significant shift from planning to commercial action over the next 12 months. But the...

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Download our latest Owned Media Global Market Report

Download our latest Owned Media Global Market Report

2025 Owned Media Global Market Report We have witnessed the global retail media sector go from nothing to $150 billion in close to 5 years. Now we are seeing major global players in non-retail sectors like Chase Bank, United Airlines, PayPal, telco EE, Marriott and 7-Eleven all emerging with owned media networks. We expect to...

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Sonder lead Drum discussion on Retail Media hype
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Sonder help launch CommBank Connect
Read more
Are you funding another brand’s marketing?
Read more
Flight Centre seizes owned opportunity
Read more
50 top marketers’ viewpoint
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Download our latest Owned Media Global Market Report
Read more
Grow your brand with insight from Nike, Virgin and Rip Curl
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Stake a claim to $4b owned media goldmine
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The difference between success and failure
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Travel Media attracts highly profitable revenue stream
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CMOs from David Jones, Mecca, Hi-Pages on boosting awareness and loyalty while cutting wastage
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Retailers are losing tens of millions by undervaluing their retail media assets
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Get started with Sonder

Sonder delivers the expertise, technology and data-backed insights you need to transform owned media potential into measurable performance. Get in touch or request a demo of our Media Management Software now, and move your owned media strategy forward with certainty.

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