Management & delivery

MMS: AI-powered owned media management software

Built by media experts, Sonder’s Media Management Software (MMS) helps you take control of owned media with a platform purpose-built to solve your day-to-day owned media challenges. Move from disparate asset libraries and spreadsheets to AI-powered professionalism across your entire media operation.

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THE SONDER DIFFERENCE

The MMS that understands your needs

Most media tech is built by outsiders. Sonder's is different. It’s a system that reflects how media is actually planned, sold, and delivered with features developed in direct collaboration with the people doing the work. The Sonder MMS is an AI-powered solution for complex media networks and sophisticated audience targets.

See what sets us apart

Elevate your owned media

Our platform replaces chaos with clarity, bringing all your media tools, schedules, and partner touchpoints under one roof. You can monetize sooner, launch faster, and track placements with ease.

AI-optimized media inventory

No more spreadsheet stress. Sonder's MMS gives your team a single, dynamic view of available inventory, booked placements, and embedded category structures, with built-in AI optimization to manage media inventory fill rates, partner conflicts, control brand exposure, and manage customer messaging.

Direct tracking

Report on post campaign performance against media metrics, achieved value and campaign imagery with precision and clarity.

Built-in accountability and compliance

Real-time fulfillment tracking catches issues across channels and partners. By making delivery visible, Sonder MMS helps you avoid costly mistakes and speed up campaign management.

AI-powered owned media operations

Sonder’s MMS is built to meet the needs of the real operators that drive the placements, pacing, and partner delivery in your owned media ecosystem. AI-powered optimisation reduces friction, increases visibility, and helps your team execute faster with fewer surprises. Here’s what makes our platform essential:

Campaign planning & packaging

Drag-and-drop timelines, AI-powered inventory selection, and solution-based packages give your team what they need to move quickly on any partner opportunity.

Inventory & rate management

Live dashboards give you full visibility and help you avoid conflicts, while configurable rate cards and rules ensure consistent pricing and funding logic.

Fulfillment visibility & accountability

Image uploads, metadata logs, and usage tracking eliminate guesswork, and give your partners the confidence to keep investing.

Performance reporting 
with certainty

Dashboards tailored to partners and categories provide transparency. Optional self-service access helps internal teams stay aligned, and external partners stay informed.

MMS STORY

7-Eleven Australia: Sonder delivers a retail media network management solution  

At the beginning of 7-Eleven’s retail media journey, they had no understanding of their full commercial opportunity, expressed uncertainty around rates, and utilized manual procedures for media operations. Sonder audited, valued and unlocked the 7-Eleven media network, supplying verified rates, campaign management and analytics via the MMS.

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We engaged Sonder to provide an independent, benchmarked view of the commercial potential and then provide a detailed ratecard for each media format in their software. As we continue to explore this opportunity, the insights they provided were invaluable and we were impressed by their stakeholder engagement, not just in marketing but with other internal business partners including Category & Technology. I’ve worked with Sonder via another retailer prior to 7-Eleven and I can wholeheartedly recommend their services to unlock incremental value in your business.

Adam Jacka

GM Marketing, Brand & Loyalty, 7-Eleven

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Adam Jacka

Demo the MMS and begin your journey to unlocking revenue growth

Ready to turn your owned media ecosystem into a monetization engine? Sonder’s platform and team of industry experts bring the clarity, coordination, and confidence that high-performing media teams need to optimize workflows and results.

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