With Lachlan Brahe, GM Retail Media at Cashrewards

With Lachlan Brahe, GM Retail Media at Cashrewards

NORA the National Online Retailers Association, hosts a Webinar with Lachlan Brahe, GM Retail Media at Cashrewards, and Jonathan Hopkins, Founding Partner of Sonder, to reveal the secrets of building a retail media business from inception to writing highly profitable revenue


Watch this session to gain insights into:

  • How retail media is distinct from merchandise department media leverage

  • The typical revenue returns multi-brand retailers can expect

  • The different ways retail media can be leveraged: direct or indirect revenue

  • How retail media is changing the game by tapping into first party customer data

  • Navigating the journey from valuation to impactful implementation


Watch the video below: