A little secret every marketer should know

Marketers everywhere, come in close and listen very carefully, there’s a little secret we want to tell you. We know. We know what you really stand for We know where you sit in our world We know when you really understand us We know when you try and trick us We know when you genuinely care We know. In this connected age we live in, we know as much about your business as the time we are willing to invest finding out. So embrace this reality and you’ll be amazed with the outcome. Typically, marketers over-invest time, money and energy in getting people to come to their door, but under invest in WOWing them when they come knocking. Do they think we won’t find out what they’re really like? Do they think we won’t turn away and go elsewhere if we are underwhelmed? Take a leaf out of US online shoe retailer Zappos. In 10 years, Zappos grew from nothing to more than US$1 billion in sales, driven by religiously sticking to their mantra of delivering WOW with every customer interaction. So marketers everywhere, put out the welcome mat and make it WOW.